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While many advances have been made in terms of supply chain traceability, there is still more to be done. As the industry continues to evolve to a point where traceability is easily achieved—for all products, across all tiers, down to the farm—businesses can, in the meantime, work within the current context. We look at how businesses can approach their traceability journey in a way that balances today’s realities with tomorrow’s bold food safety goals.